Providing clear options for resellers as well as individuals interested in promoting/supporting your brand is a critical component for any brand. Traditional resale channels continue to struggle and the classic route of knocking on doors can often be accelerated if a buyer sees a clear communication option.
Both options should be clearly listed in the header and footer and provide a clear set of contact options.
This is especially critical for new brands - even major retail buyers now do the bulk of their new product research online. Make it easy for them to connect with you. Existing brands can also take a lesson from the newbies - some of the fast growing B2B and B2C retailers are pure-play online Companies. They won't be at that traditional tradeshow.....
Brands should also consider leveraging brand ambassadors/social partners who will provide additional marketing and selling support for their brands.
These programs take many forms and names including affiliate, brand ambassador, super fans, etc. Here's two great examples of programs:
How does your website do with recruiting dealers and partners? As always, feel free to contact us with questions and comments.