All Blogs and News (283)

The Online Publishers Association has released some great research on the effectiveness of online advertising on different types of web pages. The report showed that 'premium' sites (those with rich content) had the best results. What does that mean for Yeoman clients? It confirms the need for quality content AND the importance of a knowledge-centric sales presence on the web.

The report is specifically created for advertisers, but you can get some great insights into overall trends (if you want to sift through the 40 page report). Download report at:

http://www.online-publishers.org/images/Improving_Ad_Effectiveness_Online_OPA_Wave3.pdf
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Six Internet Trends to Watch

It's time to take a fresh look at how your products are sold on the web. Even as the economy sputters along, there continue to be pockets of growth across the different sales and distribution channels on the web. You need to take a broader view of the web as a complete sales channel; matching up the target customer with their web habits and ensuring that you’re there ready to sell; direct or through a partner.…

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Six Internet Trends to Watch

It's time to take a fresh look at how your products are sold on the web. Even as the economy sputters along, there continue to be pockets of growth across different sales and distribution channels on the web. You need to take a broader view of the web as a complete sales channel, matching up the target customer with their web habits and ensuring that you’re there ready to sell; direct or through a partner.

We’ve identified six major trends every organization should review....
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Mike Healey was the featured speaker for an AIIM webinar on the growth and usage of Internet based management and delivery systems. The title of the webinar is "Portals, the Cloud, and Information Security: A Hybrid Approach" This webinar is recommended for Companies that have a heavy amount of published content on the Internet.

The event took place 7/15, but you can see an archive of the presentation at:

http://www.aiim.org/Events/EventArchive.aspx?ID=340

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The long anticipated agreement between Microsoft and Yahoo was announced today. Companies selling products on the Internet can look at this as a very good thing, producing a solid competitor for organic search.

Why is it good? Google currently dominates organic search and subsequently commands the lion share of 'pay per click' advertising. Microsoft/Yahoo will now represent over 25% of the searches.

Ideally, the two will combine their sales and marketing programs, offering unified access to potential clients. This should help spur innovations (and lower the target price for a click).

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Yeoman is pleased to announce the release of a new report on the impact of the convergence of the Physical and Logical security markets. The report, created in conjunction with InformationWeek, is a must read for any manufacturer or security professional. The report is available directly from InformationWeekAnalytics.

Contact us if you'd like to learn more about the research and our custom market analysis services:

Phone: 800-667-6098

Fax: 603-546-7274

Email:[email protected]

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On Friday, the team will be updating our ranking system for clients evaluating the different sales channels on the Internet. The updated model provides an independant ranking of a target market's 'three Ps' in a channel - Presence, Propensity, and Purchase. The ranking system is used as part of the Company's GAP analysis service.

All existing clients will automatically receive the updated rankings.

Contact sales for more details or a sample ranking.

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On Friday, the team will be updating our ranking system for clients evaluating the different sales channels on the Internet. The updated model provides an independant ranking of a target market's 'three Ps' in a channel - Presence, Propensity, and Purchase. The ranking system is used as part of the Company's GAP analysis service.

All existing clients will automatically receive the updated rankings

Contact sales for more details or a sample ranking:

Phone: 800-667-6098

Fax: 603-546-7274

Email:[email protected]

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New Survey on Windows 7 plans

Yeoman Technology Group and InformationWeek are launching a new survey on enterprise attitudes and plans for Windows 7. Over 1,000 corporations, schools, and government agencies are expected to participate. The survey will be part of an InformationWeek Analytics report on Windows 7 slated for release in September. The survey is open to all organizations and can be taken at:

http://informationweek.windows7survey.sgizmo.com

NOTE: Survey takes appx 5 minutes to complete.

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New Survey on Windows 7 released

Yeoman Technology Group and InformationWeek are launching a new survey on enterprise attitudes and plans for Windows 7. Over 1,000 corporations, schools, and government agencies are expected to participate. The survey will be part of an InformationWeek Analytics report on Windows 7 slated for release in September. The survey is open to all organizations and can be taken at: http://informationweek.windows7survey.sgizmo.com NOTE: Survey takes appx 5 minutes to complete
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Impact of Microsoft's new OS release

Read Mike Healey's update in InformationWeek on Microsoft's upcoming release of Windows 7. Most organizations have opted to stay with Windows XP, skipping Vista. However, time's up. Windows 7 hits in September and organizations need to begin planning their migrations over the next 24 months. Read more at Microsoft Windows 7: Is New OS The Beginning Of XP's End?.

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The Yeoman team will be at the IRC conference in Boston June 15 - 17. We'll be presenting and speaking on optimizing Internet sales channels, beyond a Company's main ecommerce system. Consumer product manufacturers tend to rely heavily on direct sales, ignoring the other major distribution opportunities on the Web. Catch us there!
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Mainframe Convergence Series

An new series of reports will be produced on the 're-convergence' of the mainframe and distributed networking teams. This series highlights how the rise of Linux and virtualization have re-opened the door to greater collaboration between divisions. However, there are serious technology and operational challenges that must be overcome. Register to access the first report at Enterprise IT Communities.

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Enterprise Search Report Released

InformationWeek Analytics has officially released Mike Healey's report on the Enterprise Search marketplace. This highly anticipated report calls out the challenges of true search and the limitations of today's current offerings and organizations ability to truly adopt search.

Download the full InformationWeek Analytics report at: Enterprise Search 3.0: Overcoming Organizational Hurdles

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