- Design an innovative product and be confident in your ability to deliver this product at some point in the “foreseeable future,” actual date not necessary.
- Rock the marketing for said product and be sure to create a buzz. One way to accomplish this is to turn to You Tube. Make a clever video, insert a hipster type, “Average Joe,” have him crack a few jokes, explain what your product is and hope this goes viral.
- Now you may need some capital to manufacture your product, try crowdfunding. Kickstarter, IndieGoGo and Tilt are a few crowdfunding programs gaining popularity.
Sounds simple right? This process is actually happening, people. Products such as Navdy, www.navdy.com/ are being sold online today as part of a discounted “pre-order” program powered by Tilt.com, yet the production of these Navdy units is not complete. They do not even have a solid date as to when consumers will receive their product and sales a