Business analytics and big data analysis is one of the fastest growing fields in the US. According to a report by the McKinsey Global Institute, by 2018, the US could face a shortage of 1.5 million managers and analysts with the knowledge of how to use the big data to make effective decisions.
In response, business schools, including Columbia, MIT, NYU and USC, have introduced a Master of Science in Business Analytics.
Starting salaries for 2013 grads averaged $90,000.
At GM, business analytics professionals “make sense of big data, mine vast quantities of information, and look for trends in customer and dealer behavior,” said Nate Bruin-Slot, a customer-experience manager. “We find it invaluable to have people who can synthesize data and suggest changes based on those insights," said Melissa Lora, president of Yum Brand’s Taco Bell division.