According to Interpublic Group's Magna Global, the online ad market, reflecting a recent surge in display spending, is projected to finish 2010 with $25.6 billion in sales, a 12.1% increase over last year.

What’s driving the renaissance of the previously languishing display ad market? Likely ecommerce, which at the time of the report, was up 14% over last year’s numbers for the same quarter. And even though search is still king in terms of dollars and cents, it has slowly been losing share to the previously dismissed and much humbled display ad.

And there are still plenty of organizational budgets that continue to be shifted to online advertising from more terrestrial pursuits. Perhaps most telling? Ad budgets are shifting from more pedestrian “direct media” approaches like direct mail and straight lead gen to the more expensive and less quantifiable arena of “branding.”

What does this shift in online trends mean for your company? Give Yeoman a call to discuss it!