There's an interesting new survey out from our consulting friends at Outsell. They're predicting this will be the year that online ad spending outpaces traditional print (newspapers, magazines). Outsell has been doing the survey for the past five years and produces some reliable forecasts based on real data (versus jumping on a particular bandwagon).

They surveyed over 1,000 advertisers to come up with their estimates and it provides some interesting data for Yeoman customers. The highest ROI noted was the companies’ own websites, followed by conferences, exhibitions and trade shows; direct mail; search engine keywords; and e-marketing/e-newsletters.

78% of B2B advertisers get the concept of multiple channels; they combine three or more major marketing methods everytime. Money will still be tight next year. Outsell is forecasting a 1.2% increase in advertising broken down as follows:

• $120b Online (ads, email marketing, ppc)
• $112b Print (newspaper, magazines)
• $137b TV/Radio & Events

That's $368b Total. Spend wisely....