OK, we don't like to brag. But back in 2009 we talked about "Why There Will Never Be a Walmart of the Web" we predicted that more and more retailers will adopt the Amazon open market model. So its no surprise that Sears has followed Walmart's lead and opened up their online system to a whole range of products. Why? They need to keep up with Amazon online. Their model helped them post a 27% quarter of quarter growth in late 2009. In this economy?!?

While Sears' new program is not as open as Amazon's, manufacturers, publishers, and tech firms that sell in the consumer space need to take a hard look at how this changes their sales channel strategy. If you weren't selling through Sears before - get on it. Fees are low and the process is straightforward (Contact Yeoman if you need guidance of course). If you were already working with Sears, you should rethink how your product is delivered and what margin you're paying.

Read more about the news at ABC News