The Challenge of Social Networking in the Enterprise

When it comes to using social networking inside businesses, we're at an odd place in time.

There's incredible pressure on IT teams to deliver Facebook-like collaboration tools. A whopping 89% of respondents to the InformaitonWeek 2010 Social Networking in the Enterprise Survey say their companies are using some type of social networking, whether it's blogs, wikis, discussion forums, or full-blown enterprise social network systems.

Yet despite this clamor, the No. 1 problem is getting employees to use enterprise social networks. What? Weren't we told that this "younger generation" couldn't live without social tools? Only 10% of respondents to our survey consider their internal social networking initiatives a great success.

Read the rest of Mike Healey's report directly on InformationWeek:

http://www.informationweek.com/news/internet/social_network/showArticle.jhtml?articleID=227500564

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