The Yeoman team was pleased to sponsor and support the York Center for Wildlifes' (http://www.yorkcenterforwildlife.org) latest fundraising project - the Story of Freyja. The children's book was self-published by the Center using artwork drawn by York school kids.

Yeoman's role?  Help them take this 'product' to market.  As you know, we help manufacturer's rethink their approach to online sales and distribution, looking at the Internet as a series of distinct channels that are integrated with offline activities.

For the Center we opted to use CreateSpace to create the initial publication, but they will be offering the book across multiple channels:

• Direct: Via their main site www.yorkcenterforwildlife.org and create space https://www.createspace.com/3707820
• ETailer: Via Amazon and other online vendors
• Social:  Freyja already has more friends than most of us on FaceBook http://www.facebook.com/thestoryoffreyja
• Offline: At local Hannaford supermarkets throughout New England and at local bookstores

The book retails for $19.99 and all net proceeds go to support the Center and their amazing efforts to protect and save local wildlife.  Special thanks to the Yeoman team the donated their time including:

• Kate Headen Wadell (Editorial)
• Julie Garman (Graphics)
• Tina Saltmarsh (Proof Editing / Project Support)
• Lauren DeLong (Executive Sponsor / Project Manager)

PS:  Use the discount code EY5GGK8P on the create space site https://www.createspace.com/3707820 and receive 15% off!

PPS:  The Story of Freya is a common typo.  Freyja is the Norse