Zynga, the San Francisco, CA start-up of games FarmVille and CityVille, played on Facebook’s website filed for an IPO (Initial Public Offering) in a deal that values the company at $20 billion. Zynga, reported net income of $91 million on revenue of $597 million in 2010. Its revenue comes from the sale of “virtual” goods such as tractors in FarmVille and “energy” in CityVille.
John Deere & Co. manufactures and distributes “real” tractors, loaders, combines and harvesters. Deere reported net income of $2.5 billion on revenue of $29 billion in 2010. Its market capitalization as of 7/1/10 was $22 billion, almost the same valuation as Zynga’s.
Hmm! Must be the new math! “Virtual” + $91 million net income = “Real” + $2.5 billion net income.
Zynga, is the latest of web start-ups including LinkedIn and Pandora Media to file IPOs seeking to cash in on the appetite for internet companies.
Comment
Comment by Yeoman Technology Team on July 8, 2011 at 8:38am Very interesting Steve. What's also interesting is that John Deere is the classic "100 Year Old Company" in a mature industry with stable cash flow . One of the big challenges for investors is to figure out when an industry becomes 'mature' (translation - focus is on value of business, not potential of future visions)
Don't think it won't happen VERY quickly for the webs. Microsoft was 'new' in the 90s and road the value wave. They're considered part of the 'mature' industry and have never recovered from their peak value in the 90s
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